With a small International group we finished our work on an e-Book NEW NORMAL IN THE WINE BUSINESS (Or How To Survive Covid From An Economic Perspective While Holding Onto Your Dignity And How Can This Coronacrisis Be Turned Into An Opportunity?), which should help wine producers and traders.
The publication is intended primarily for small and middle-sized winemakers in all wine-producing countries. In cooperation with International and National Wine Associations, including OIV, we are collecting experiences, ideas, visions, and opinions from Universities, Research Institutes, MWs, MEPs, leading manufacturers of bottles, packaging, labels, graphic artists, economists, sommeliers, professionals in logistics etc. in aim to bring to wine producers important information and ideas, how to survive the crisis and what to do for success when it is over.
The e-book NEW NORMAL can be spread and shared FREE OF CHARGE worldwide and is freely redistributable for education purposes while maintaining copyright / authorship credit.
This is already RC (Release candidate) version.
This is already RC (Release candidate) version.
It is too large to be used in Kindle. The download from our FTP can take some minutes, depends on the speed of your connection.
(40 MB) which you can read in Adobe Reader, Kindle or another similar readers anytime offline. download the PDF file from Google Docs. To view the links to other resources, scan the QR codes using your smartphone where you must have any QR reader installed. The download time depends on the speed of your connection.
(40 MB) which you can read in Adobe Reader, Kindle or another similar readers anytime offline. Download the PDF file from our FTP. To view the links to other resources, scan the QR codes using your smartphone where you must have any QR reader installed. The download time depends on the speed of your connection.
WHY TO STUDY THE E-BOOK?
We believe that our work, together with the opinions, experience, advice and visions of 107 (!) personalities from 28 countries who contributed to the book with their “lyrics”, not only gave you energy but also showed you the ways of these times and what is good to know in wine production and trade. There aren´t boring theories, but the freshest information and hundreds of case studies.
You can chose from chapters :
* STATUS QUO – WINE NEWS AND WORLD REPORT * MARKETING TOOLS IN THE NEW NORMAL* LET`S GO DIGITAL * SOCIAL MEDIA: CLIMBING GOOGLE, FILLING INSTAGRAM, TASTING ON ZOOM * PUBLIC RELATIONS * BARRELS * BUBBLES * (RE)-DESIGN FOR TOMORROW – BOTTLING, LABELING, CLOSING, PACKAGING * BRINGING WINE TO THE RIGHT PLACE -TRANSPORTATION, EXPORT, IMPORT * ADVERTISING LAW LIMITS FOR WINE * ECONOMY – PITFALLS OF PRICING AND DISCOUNTS * TOGETHER WE ARE STRONGER – CLUBS, ASSOCIATIONS, UNIONS * WINE COMPETITIONS * WINE TOURISM * HOW LOOKS AND WORKS THE VISITORS CENTER * SOMMELIERS & GASTRONOMY *
